The craft
What makes it special
Great design deserves great craftsmanship. That’s why we do everything ourselves — from the printing to framing — all in our London studio. Every material is carefully chosen for its quality and sustainability, sourced only from trusted manufacturers in the UK and Europe. While many brands rely on mass-produced frames or outsourced production, we take pride in creating every piece with care — so you receive a product that looks and feels as special as the moment it celebrates.
FAQs
What size artwork does this frame hold?
The size shown is the print, photo or poster size the frame holds. Choose the size that matches your artwork — there is an option for every standard size from 10x15 cm up to A1.
Does it come with glass?
Yes. Every Nielsen Alpha frame has a protective shatterproof cast acrylic front, lighter and safer for international delivery as standard.
Can I hang it portrait and landscape?
Yes. A4 and larger include sawtooth hangers for both orientations; smaller sizes have an easel back for the shelf or desk.
Is it real aluminium?
Yes — a genuine German-engineered Nielsen Alpha aluminium profile, 7.8 mm wide, in an anodised or real-wood-veneered finish.
Can I get a size that is not listed?
Yes. We cut the same Nielsen Alpha profile to any size — see our made-to-measure aluminium frames for a custom fit.